5 Cost-Effective Marketing Ideas Ideal for Small Business

Congratulations on taking the plunge and starting your own business. With so much to think about, including your logo, your business plan, your company message, stock, staff, insurance, and a whole host of other necessities, it’s easy to forget about the importance of marketing and getting your business noticed.

Marketing a small business can feel a little daunting, simply because marketing usually consumes a large amount of any business budget. However, you shouldn’t worry, as there are, in fact, countless ways that you can market your small business, get the results you want and not spend a fortune. Want to know more? Read on for five cost-effective marketing ideas for small businesses.


Have you considered sending out a weekly or monthly newsletter? Newsletters are simple yet effective ways to engage your current customer base and entice others to purchase your services – check out the software for newsletter here, just click the link. Whether you want to introduce your employees, provide some simple answers to FAQs, promote some new products or advertise a sale that you’ve got coming up, newsletters can help you connect with your clients and gain trust.

Start a company blog

Starting a company blog sounds like hard work, but it’s incredibly rewarding. It also does wonders for your business in terms of marketing. As a business owner, you’ll undoubtedly want to be at the top of the search engine results in your area and your field. Google favors fresh content, and as your pages will be indexed regularly, updating a blog page every week or so will keep your content fresh and your search results high.

Embrace social media

Believe it or not, social media isn’t just somewhere you can store the necessary information about your business and a few pictures. It does, in fact, work as an effective marketing tool in several ways. You can pay for targeted ads and aim your services at specific people to gauge interest and business. Also, when your social media pages are directly linked to your website, you can keep your content fresh and up to date, which means higher rankings on Google search engine results.


Never underestimate the power and influence that video can have. As long as you’ve got a phone, you can record and then edit for free online. Video is a great way to market your small business by giving potential customers a candid insight into your products, your employees, and what you stand for. It builds a sense of trust and familiarity. Video content is also easier to digest! Whether it’s a video all about a new product or something funny that happened in the office the other day, video is a powerful marketing tool that’s budget-friendly!

Start a competition

This can be done on social media, and it’s a great way to gather interest, followers, and customers alike! Start a competition to win a product and let people enter by liking, commenting and sharing your content. You’ll find your engagement levels soar!

Dragan Sutevski

Posted by Dragan Sutevski

Dragan Sutevski is a founder and CEO of Sutevski Consulting, creating business excellence through innovative thinking. Get more from Dragan on Twitter. Contact Dragan