For better or worse, relatively few business leaders consider content to affect sales figures. In general, content –– like blog posts and pillar pages –– is considered to be mostly unrelated to a business’s ability to make sales. Rather, entrepreneurs value content for its SEO potential.
However, this can be a mistake. The reality is that content does have an influence on lead generation and, as a result, sales. Which is why it’s important to craft content to inspire sales. Thankfully, these four tips will help you do just that:
Answer Tough Questions
Great content doesn’t have to be promotional in nature. In fact, there’s plenty of evidence to suggest that informative content performs better than promotional pieces. It’s no secret that consumers value blogs and articles that give them un-biased, factual, and up-to-date information. Given that fact, business leaders shouldn’t be afraid to answer tough questions within their content. For instance, many may feel reticent to post prices for products or services within blog posts. Yet, it’s better to be upfront about what you offer and how much your products cost. Consumers will learn to trust your brand if you talk straight with them.
Focus on Conversion Topics
A good number of blogs relate to “top of the sales funnel” topics. These blogs are about the basics of a given subject. (Examples might include, “What is PPC Advertising?” or “How to Fix Up a Used Car.”) Such blogs do provide value, but they may not produce many leads –– or it least –– not quickly. It is possible, though, to write blogs that discuss more advanced subject matter in your blogs. Don’t hesitate to tackle complicated or complex issues –– as long as they relate to customer concerns. You can also use these blogs to incorporate key details about your own products or services. Conversion-centered blogs may not generate as much website traffic, but they can deliver more leads.
Diversify
Content is not restricted merely to blogs. Savvy marketers find ways to place their content in popular magazines, on other websites, and even in traditional media. Of course, it’s also possible to start a podcast or YouTube channel to handle certain topics that aren’t suitable for a blog. Remember, the more ways you can reach consumers, the better chance you have of connecting with them.
Include Call-to-Actions
Want to boost your ecommerce sales fast? Then make it a point to include compelling call-to-actions within all of your current marketing content. A call to action should inspire a lead to take the next step in the sales journey. This could mean inviting them to download an ebook, or more directly, providing them with links to product pages. It’s important to constantly remind your audience that they can benefit from partnering with your organization. So never pass up a moment to make progress!
Conclusion
Whether your business manufactures car parts like VenomRex wheels or you offer telecommunications support, it is possible to use content to boost sales figures. It just requires patience, skill, and a little bit of ingenuity.
