If you want to make your business grow rampantly, there’s nothing better than switching towards the point of purchase displays. Especially when you have to debut in the market with a new product, it becomes imperative to showcase it to the customers.
Several companies consider the point of purchase displays because they increase brand awareness. Hadn’t it been for this amazing marketing tool, many companies would have never seen the light of the day. If you are still not convinced, here, in this feature, we will guide you through some mind-boggling benefits of POP displays. Read on to know more:
1. Grab Customer’s Eyeballs
A product should be such that it immediately encapsulates the customer’s eyeballs. However, when customers visit the market, it is tough for them to choose because of so many options out there. When customers sift through a superstore, they have to go through hundreds of products.
Even attractive packaging might not be able to make a big impact on their minds. This is when the display comes to the rescue. So when you settle for larger displays such as plastic modular and suspension shelves, it becomes easier for the customer to view a product. Because such displays are presented individually from the rest of the products, a customer will automatically be inclined towards viewing them.
2. Locate Your Product Strategically
If you don’t know, point-of-purchase displays are free-standing most of the time; sometimes they also come as attachments that can be adjusted at the end of the shelves. This is beneficial for retailers who intend to place your products.
Today, if you visit any supermart, you will come across several kinds of POP displays being prevalent with the help of attractive packaging or coloring. Sometimes the design alone is enough to entice the customers. So if there’s not enough space amongst the other products, you can easily adjust your product strategically. This will help in making your product visible to the public.
3. Cost-Effective
If you want to advertise your product through traditional or digital media, it will be very costly. However, when you settle for POP displays, it is free of cost. All you need to do is, carve a catchy design for the shelf and put your product for the customers to see. Especially when your business is naïve amongst the competitors, it is best to choose this option.
You can create simple messages to attract customers or even carve tailor-made solutions according to the product. Secondly, because your product will be placed strategically, it will be easier for you to target the right customers. This will save a lot of time and money.
4. Supplement Your Packaging
If you want your product to stand out in a large crowd, point-of-purchase displays can help you easily. They allow you to educate your customer about the product. Secondly, because POP displays have gained popularity across the globe, you can easily request the owner of a supermart to allow the sales executive to be there for interacting with the customers. You can also give special offers to customers who choose to shop from POP displays. This way, customers will feel valued and will be inclined to shop from your brand frequently.
5. Target Early Adopters
Whenever a new product or service is launched in the market, there is a group of people who are eager enough to try it for the first time. Such people are acknowledged as impulsive buyers and early adopters. If you are successful in grabbing their attention, they will prove to be very beneficial for your business. So if you are aware of a few top-notch superstores in the city, carve attractive ads to grab the audience. You can engage with such customers and compel them to buy your product. Your enthusiastic interaction with the customers will be healthy for this business, and a step towards strengthening customer relationship management.
