If you’re a business owner or someone who plans to start a business someday, then you’ll need to invest in materials that can help your business reach success. Something you may end up needing at some point is a marquee. This is a large tent usually meant for commercial purposes such as retail. Marquees offer several benefits, one of which is that they’re easy to set up, making them suitable for mobile businesses.
Even though they may seem more appropriate for small or mobile businesses, marquees can also be used by big companies for holding events or providing extra services. The key to getting the most of a marquee is prioritizing quality, longevity, and strength. In doing so, you don’t have to shell out money for repairs or even repeat purchases, which might be required if you go for a low-quality option.
How To Use Custom Marquees
Instead of using just any marquee for your business, it would be best to have it customized. There are suppliers that provide print packages so you can modify your marquee according to your exact preferences. This will make it easily distinguishable if there are other marquees around, and it adds a touch of professionalism, too.
Here are some of the ways you can use a marquee for your business:
1. Advertisement
Getting a branded marquee is one of the cheapest and most efficient ways to promote your business. You can print everything from the name of your business and some of the services you provide to your contact information and your company logo on it. This way, the marquee will act as signage and help draw attention to your business. To get the most sales leads, see to it that your company name and logo are positioned and printed in a way that they’re highly visible.
For example, if you’re a caterer and you’re attending an event with others offering the same service, you’re more likely to get noticed if you have a custom marquee. It will stand out among the rest, and people will be attracted to your stall if the design of your marquee is pleasing to the eye. With this form of advertisement, you don’t have to hand out anything or call out to passersby; simply set up the marquee and let it do the work of promoting your business for you.
2. Mobile Shop
If your business is running a promo or launching a new product on the market, getting a branded marquee is an excellent way to reach more customers. Because they’re easy to set up and take down, you can use them in different locations where you’ll be assigning your agents or employees. The print on the marquee will draw customers to your mobile shop, and then your agents can interact with them and tell them about the promo or your latest product.
Once the day’s over, the marquee can be packed up and either transported to the next location or brought back to the same place the following day. This would allow you to establish and build your relationship with customers by going to where they are and directly communicating with them.
3. Outdoor Events
Another way to utilize a customized marquee is by setting it up for outdoor events such as corporate gatherings and seminars. If an organization invites a guest speaker to discuss various topics with employees or clients, the event doesn’t have to be limited to a room or hall indoors. The marquee can create plenty of open space for people to settle in and enjoy a change of environment.
Moreover, if you’re having a get-together or end-of-the-year party, you can use custom marquees for the occasion. Should you invite potential investors or outsiders to the event, they can learn about your company and services or products once they look at the marquees.
4. Sponsorships
Branded marquees are perfect for sponsorships. For example, if your company offers baking services, you can sponsor a cake testing event and provide your custom marquees to be used by the participants. This will allow the attendees to learn about your business.
Additionally, if a different organization is holding an event such as a fundraiser and your target audience is attending, you can chip in and sponsor the event. This can be done by loaning your company’s branded marquees. If you’ve printed your contact information on the marquees, then prospective clients can reach out to you.
Conclusion
There are so many uses of a customized marquee for a business. All of them can help you reach your business goals, from generating more profit to attracting more customers. But most importantly, custom marquees will allow you to market your business in a cost-efficient manner.
When choosing a marquee, you should always consider its durability and overall quality. That way, you can save on costs and maximize your investment. What’s more, it’s advisable to purchase from a company that won’t only supply the marquees but assist you in designing them as well. This will eliminate the need to hire a graphic artist if your company doesn’t have one in-house, and it’s a convenient way to get branded marquees that’ll serve you for years to come.
