Carving your mark as a business is difficult. And breaking into a niche market can be a goldmine, but it also comes with its own unique challenges – the competition may be less fierce, but your potential customers are more likely to gravitate to well-established specialists.
In niche markets, customer loyalty counts for a lot, so you’ll have to work hard to compete against the big names.
It’s tricky, but it can be done – the key to any business niche is to offer something totally unique, something no one else has. These three businesses operate in very different industries, but have cornered their target market like, well, nobody’s business – take a look!
1. Direct Building Products
A brand that does more or less what they say on the tin, Direct Building Products niche specializes in rendering products such as beads, tools and topcoats.
For those not in the know, rendering is a coating applied to the exterior of the house – it’s great for weatherproofing, insulating, and overall aesthetic improvement. And for their customers, it’s their expertise that appeals – as industry pros themselves, they’ve built a solid and well-trusted reputation the prioritises customer service, offering next day delivery in the UK and a contactable team providing full support at all times.
2. Holland & Barrett
Perhaps the best-known name on the list, Holland & Barrett niche is the UK’s leading supplier of health and wellbeing products.
And whatever the new health craze, be it keto, acai or kombucha, they’re on top of it every time.
Other brands follow suit, of course, but with their cohesive messages of health and wide product range, which caters to vegan lifestyles, gym bunnies, and nutritional newbies all in one place, they have the market well and truly covered.
Their Buy One Get One Half Price deals, Penny Sales and loyalty cards are just a few ways they keep their customers coming back. Plus, the brand invests dedicatedly in staff training to ensure their in-store teams have the skills and knowledge to advise customers and live up to the expertise of the brand.
3. Besame Cosmetics
Makeup is far from a niche market, with countless big-name brands vying for attention.
So what is it that makes Besame Cosmetics so unique?
Ahead of the recent vintage boom every step of the way, their authentic vintage recreation shades and nostalgic packaging makes them a favourite in retro fashion communities.
And with Leading Lady collections that emulate the glamour of stars like Marilyn Monroe, and a range of Disney Princess inspired products, they keep their unique angle fresh every step of the way to capture the imaginations of their audience time and time again.
The brand is also highly active on social media, and through interactive stories and live video events, they have cultivated an invested community of loyal customers These three unique brands have expertly perfected their presence in niche markets and set a shining example for businesses following in their footsteps. No matter your industry, you can learn a thing or two from these pros.
