With Instagram revolutionizing the digital marketing scenario around the world, it has become very important for people to understand how it works and capitalize on this opportunity. Instagram is the second most used social media platform in the world, which lets users share photos and videos of anything they want. This has brought a lot of lives public, which is why it’s considered a great connecting tool.
However, having a monthly user base of over one billion users, Instagram has become a great tool for any digital marketer out there. Since it takes minimal effort and tactics to grow businesses on Instagram, it is one of the most sought-after social media platforms for marketing one’s business. However, how does one ensure growth via Instagram? This is where this article comes in. Below given are 7 proven ways to grow your business on Instagram, without much effort. These include:
1. Optimize your account
Well, the first thing that is going to fall under the eye of the observer, is your account. Your account will be your landing page which is what makes it super important to optimize. But how do you optimize your profile? here are some tips.
First things first, get a good username for yourself, that resonates with your brand and also doesn’t have any special characters so that your audience gets confused searching for it. Next, write a good io that well describes your business, but inst a thousand-word blog. Keep the bio crisp and clean.
Third, maintain an aesthetic. Maintaining thee can help create a visual congruence on your profile, which attracts people to follow it for relatable content. Lastly, write good post descriptions, and always add a tag to your account after every description, because this makes it easy for people to reach your account without having to search it on the explore page. If you follow these steps to optimize your account, we’re sure you are going to see great results.
2. Post-high-quality unique content
Well, this point cannot be emphasized more. Instagram is a user-generated content platform, which is why content is the most important thing to grow. Even if you get a fancy username, try all the hacks mentioned on this list, and more, you will not grow consistently as long as you’re not putting up good, relatable, and high-quality content on your profile.
Posting high-quality content will not be difficult if you’re someone who is thorough with their field and knows how content marketing works. However, if you don’t, we recommend hiring certain professionals to do the job as content is going to stay on your account forever and hence needs to be top-notch and relevant in the long term. Also, make a content calendar as this is going to help you be regular with the content that you post on Instagram and get you results even quicker. If your content is great, then you will attract followers like sweet does ants.
3. Using Instagram ads
If you’re trying to grow your business on Instagram, there is no better way to do so, other than Instagram ads. Instagram ads are highly specific in selecting their target audience as they will show your product only to potential customers. Using Instagram ads is a massive help to increase your viewership and broaden your follower base.
Make a good 30-second clip of your brand, what you do, and use Instagram ads to promote it, and voila. However, do ensure that the handset you release should be attention-grabbing and should encapsulate the audience’s attention in the first 5 seconds. You already may have seen a ton of such ads on Instagram, so try and make something that works for you and create similar assets to multiply the success.
4. Use hashtags
This point will come over and over again because t is one of the most powerful and efficient ways to increase your reach on Instagram. Using hashtags is a great way to get free publicity as well as come into the limelight. Since Instagram’s search engine works based on these tags, if someone is looking for content in your niche and uses a hashtag that you have in your description, then they may stumble upon your video and it may go viral. This is the power of using hashtags. They are efficient and they get you free traction. However, before stuffing your descriptions with hashtags only, research these hashtags and find the ones that are relevant to the content that you’re putting out and are popular as well. Also, try and create branded hashtags specific to your brand as they help in increasing brand awareness and bringing in more followers as people use them organically.
5. Use Instagram insights
This might be one of the most important aspects of growing your Instagram profile. Insights are a set of powerful tools that every business account gets so that they can keep a track of their analytics. Insights are analytics that helps you understand what your audience likes and dislikes. Since it tells you the average age of your audience and the type of pages they follow, insights are a great way to get an upper hand and create content that is more likable. As in, if your audience’s average age is 18-24 they will like a certain type of content as compared to the demographic that has an average age of 30-35. These subtle differences are what make a piece of content viral and attract traffic to your profile.
6. Buying Instagram engagement
Well, a lot of people may disagree with this argument, but buying Instagram engagement is beneficial for the page in the long run. As long as you’re buying genuine, active users then your Instagram account will flourish. The logic behind buying real Instagram followers is that we as human beings need social proof to believe something is good. Consider, for example, there are two pages that are posting a similar type of content, but one has more followers than the other, which one will you follow? The one with more followers right? That is what’s called social proof. This is how human psychology works and you can tap into it to grow your business if you want to. You can get genuine Instagram followers from sites like Getviral, Famoid, follower packages, and much more.
7. Analyze your posts and improve on them
Always keep an eye out for the analytics of the posts as a lot of people tend to miss over this in an effort to check the general Instagram insights. However, this is as important if not more. Posts analytics tell you if your content is likable or not and if it is successful, it helps you recreate that success by creating similar content. Also, it tells you your shortcomings which is very important to identify, in the initial stages of your digital marketing days.
With all that being said, growing on Instagram is not at all a big deal, but if you don’t have the right mindset, the right expectations, the rights strategies, and the right ideas, then it may feel super difficult as well. But we’re sure if you follow the above me mentioned steps meticulously, then you will be able to gain success in the Instagram world as a lot of other people already have. If you haven’t tried this strategy before, we highly recommend trying them out this year, to see your account grow.