TikTok has become a great marketing platform for many entrepreneurs. Despite being new in the World of social media, Tiktok has attracted the interest of many users. According to TikTok, the number of active users on the platform crossed the 1 Billion mark in 2021.
Despite regulatory hurdles it’s facing in the United States and other regions, the video-sharing platform continues to experience a surge in the number of users over the years. As such, many brands are now trooping to the platform to showcase their products and services to the growing audience.
While Tiktok has become one of the most popular social media platforms in the world, growing TikTok followers may be challenging for those who do not understand the ropes.
Although there are several platforms you can use to grow your TikTok follower count quickly, the result may be short-lived. In that case, you need real TikTok followers that not only care about your brand but are also interested in what you have to say.
Therefore, in this article, we highlight the best strategies you can use to grow your new TikTok follower count.
#1. Understand your target audience
The worst mistake you can do with your content strategy is targeting the wrong audience. This will not only make it difficult to achieve growth but also improve the visibility of your brand. Just like other social media platforms, you need to understand interests, location demographics, and other characteristics that define your target market. This will not only help you in scaling up the performance of your marketing strategy but also improve growth.
Once you identify your target audience, you can now create the right content that resonates with your target population. To get real connections, don’t just share content for the sake of it. Target content that aims at not only educating but also entertaining.
The bottom line is that you may not achieve much with millions of followers who aren’t interested in your product or service. Therefore you should target the right audience to realize the benefits of growing your TikTok profile.
#2. Focus on Trends
Tiktok is all about trends. In that case, you should keep abreast of the current trends to be relevant to the target audience. Of course, just because something is trending doesn’t mean it can be relevant to your audience.
All you must do is ensure whatever information you pick is relevant to the target population. Alternatively, you can use TikTok trends to have an edge over your competitors by sharing more of your brand personality.
#3. Educate followers
Blending both entertaining and educational content is ideal in attracting more followers to your TikTok account. Just like other social media platforms, most people are always searching for valuable content. Therefore it is a great idea to share information about your products and services that offer various solutions to the target market.
#4. The use of hashtags
Using hashtags makes it easy to track trending topics and brands that offer similar products and services. That way, you will run a more targeted content strategy that yields impressive results in the long run.
To help you grow your TikTok audience quickly, a combination of business-specific hashtags, trending, and branded hashtags are ideal in targeting the right audience.
#5. Post at the Right Time
The most ideal way one can get more TikTok followers is by posting at the right time. To achieve the best result with this, you must first identify the time your audience is online. Alternatively, you can use the Tiktok scheduling tool or any other available tool online to automate the process.
It may take some time to identify the right time but it’s worth it. This is why despite posting valuable content, you may end up with little or no following. In other words, posting at the right time when your audience is active online makes it easy to engage your target market and get followers for your account.
#6. Engage with followers.
Besides leveraging Tiktoks stitch and duet features to increase engagement, you should engage with other Tiktok creators on the platform. In this case, you should first start by incorporating education about your products and services in the engagement process.
However, you shouldn’t be spammy or shy away from engaging with other content creators. This is because the more you engage with other content creators the easier you get noticed. That way, you stand a chance to increase engagement and in return get more followers for your TikTok account.
However, do not shy away from commenting on other creators just because you do not enjoy their content. This is because commenting on other people’s content is ideal in growing new connections.
#7. Cross-Promote your content
A successful marketing strategy can not rely on Tiktok alone. A blend of YouTube, Facebook, Reddit, Instagram, and other social media platforms is ideal in improving brand visibility. The more you share content on other platforms the easier you can get noticed.
Use your online presence to promote your TikTok videos. If you check out Instagram reels, you will notice that many users share TikTok videos on the platform.
#8. Post Consistently
With hundreds of brands jostling for customers in a market segment, you need to keep them glued to your platform to have an edge over your competitors. This is only possible if you post consistently. The more you post the higher the chances of retaining and attracting new followers. All you need to do is identify the right content that resonates well with your target audience.
The golden rule of every social media platform is posting consistently. When starting, try to post videos at least once per day. Regardless of whether your Tiktok videos attract views or not, one in 10 videos can easily go viral and send your TikTok abuzz.
#9. Reply to Comments on Videos
When starting up with Tiktok, replying to comments on your videos shows that you care about what others say about your content. Just like Instagram’s algorithm, Tiktok is likely to show your videos to more followers if it attracts more comments and engagement. In that case, respond to comments in real-time to increase engagement for your videos and boost brand visibility.
#10. Strategic captions
The use of keywords in your captions is ideal to reach out to your target audience. You have to make the caption short, precise, and captivating. Alternatively, you can use industry-specific keywords or phrases to target the right market segment.
#11. Add text Titles on your TikTok videos
To spark interest and engage more people through your TikTok videos, ensure you add text to your content. Some people may not have the sound on as they watch your videos. In that case, text titles are a perfect way to help in telling your story. Additionally, you can choose to blend your cover image with bold text to capture people’s attention.
With TikTok gradually becoming one of the most popular social platforms, you need to use the right tactics that will not only guarantee growth but the right followers for your brand. Whereas increasing your Tiktok following is an ideal way of improving brand visibility, you need to use the right approach to achieve impressive results. It is against this backdrop that this article offers important insight that you need to roll out to grow your TikTok followers organically.