Whether your company is hoping to completely redo its current logo or whether you’re starting the logo design process for the very first time, having an attractive, professional, and highly distinctive company logo can help your business perfect its marketing image, bolster advertising, and create a resilient brand.
Logos can serve numerous corporate purposes, from complementing new ad campaigns to acting as a symbol for the business at large and much more. However, getting the logo design just right to communicate your intended feel may be trickier than you realize.
Fortunately, you can ensure your new logo design comes out looking sharp and clean-cut by following these five essential design tips.
1. Match the Logo’s Colors and Graphics To Your Pre-Existing Branding
In order to establish brand cohesiveness and a clear vision for your company’s image, try to match the logo to pre-existing branding. This could mean asking your logo creator to coordinate:
- Matching colors
- Similar or slightly modified graphics
- Similar or identical fonts and type faces
- Similar relaxed, formal, professional, or quirky vibes that match your previous branding
2. Incorporate Company Mottos, Values, and Other Select Words and Phrases
One way to ensure your logo captures the company spirit is to incorporate a few choice words. You could add in:
- Your company’s slogan or top motto
- Your business’s motivating values
- Catchy, trademarked phrases
- Selected words meant to provoke certain emotions in your audiences
3. Balance Eye-Catching Logo Design With a Clean, Professional Vibe
Striking the balance between an attractive and professional vibe in your logo can be a top challenge to overcome. Make sure to incorporate:
- Clean lines and the incorporation of simple geometrical shapes
- A handful of key colors to draw the eye
- Either all-serif or all-sans serif fonts throughout the logo
- At least one standout element to center the logo
4. Make the Most of Empty Space While Avoiding Sensory Overload
Empty space can be tricky to deal with in logo design, but there are a few general rules to help you create a balanced logo. Remember to:
- Avoid broad empty spaces that look awkward
- Balance the logo carefully to help it appear symmetrical
- Leave some empty space to avoid sensory overload in your audiences
5. Coordinate the New Logo With Upcoming Marketing and Advertising Campaigns
Once you’ve perfected the logo’s design, remember to maximize its potency by coordinating it with upcoming campaigns. You may choose to:
- Release the logo on your social media channels ahead of upcoming marketing campaigns as an early teaser
- Incorporate the logo into re-branding efforts or new product launches
- Place the logo on your company website, at the bottom of official company emails, on official stationery, and on employee uniforms if relevant
- Incorporate the logo into your future advertisements and other marketing efforts to help customers associate it with your business
If your company plans to use its logo across marketing materials, physical stores, employee uniforms, future advertising campaigns, and more, it’s crucial to strike the right tone in the logo’s design. Thankfully, even if you aren’t a professional graphic designer or your company can’t afford to hire a specialized designer, you can still ensure your logo captures the essence and spirit of your company by following these five basic design rules of thumb.
