There’s no doubt about it: online shopping is on the rise. In fact, a recent study showed that in 2017, online sales accounted for 10% of all retail sales in the United States. That number is only going to continue to grow in the years to come.
So, how can traditional, brick-and-mortar stores stay competitive? There are a few strategies that they can implement in order to remain relevant in today’s economy. In this blog post, we will discuss some of those strategies.
Utilize Management Software
One way that traditional stores can stay competitive is by utilizing management software. This type of software can help store owners keep track of inventory, customers, and sales. Additionally, it can also help them to better manage their employees. By using management software, store owners can gain a competitive edge by having a more efficient and organized operation.
There are many types of management software available on the market, so it is important to do some research to find the one that best suits your needs. There is price management software, retail management software, and even inventory management software. Once you have found the right type of software for your store, you will be well on your way to becoming more competitive.
Offer In-Store Pickup or Delivery Services
Another way that traditional stores can stay competitive is by offering in-store pickup or delivery services. This way, customers can still get their items quickly and easily without having to leave the comfort of their homes. In-store pickup is especially convenient for busy customers who don’t have time to wait for delivery.
Delivery is also a great option for those who live in rural areas or don’t have easy access to a store. By offering these services, traditional stores can make it easy and convenient for customers to get what they need.
Related: Advice for Opening Your First Store
Focus On The People
It’s not enough to just have great products – you also need great customer service. In order to compete with online retailers, traditional stores need to make sure that they are providing a shopping experience that is enjoyable and convenient for their customers. This means having knowledgeable and friendly staff who are available to help shoppers find what they need and providing easy and hassle-free returns.
Another way that traditional stores can stay competitive is by offering exclusive products and services that online retailers cannot provide. For example, many brick-and-mortar stores now offer in-store only sales, or the ability to reserve items online and pick them up in-store. This allows customers to get the best of both worlds – the convenience of online shopping with the ability to see and touch products in person.
Don’t Fight Change
In order to stay competitive, traditional stores need to embrace change. The world is constantly evolving and what worked in the past may not work now. Trying to fight change will only make things worse. Instead, accept that things are different and look for ways to adapt. For example, many stores are now using technology to their advantage. Using apps and online platforms can help you reach a wider audience and make it easier for customers to find and purchase your products.
Make Sure Your Supply Chain Isn’t Lagging Behind
The first step that any traditional retailer needs to take in order to stay competitive is to make sure that their supply chain isn’t lagging behind. In today’s day and age, consumers expect to be able to find the products they want, when they want them. If your store can’t keep up with this demand, then you’re going to lose out to your competition.
There are a few ways that you can ensure that your supply chain is up to par. First, you need to build strong relationships with your suppliers. This way, you can be sure that they’ll always have the inventory that you need. Additionally, you need to invest in technology that will help you keep track of your inventory and manage your supply chain more efficiently.
By taking these steps, you can be sure that your store will be able to compete with even the most modern retailers. So don’t wait – start making changes to your business today!
Have Friendly Staff
One way that traditional, brick-and-mortar stores can stay competitive is by having friendly staff. This may seem like a no-brainer, but you’d be surprised how often store employees are sullen or even rude to customers. Having a staff that is friendly and welcoming will make customers want to come back to your store, even if they could get the same product cheaper online.
There are a few key things that traditional, brick-and-mortar stores need to do in order to stay competitive. First, they need to focus on the people by providing great customer service and offering exclusive products and services. Second, they need to embrace change and use technology to their advantage. Finally, they need to make sure their supply chain is up to par. By taking these steps, traditional stores can stay competitive in today’s market.
