The phrase ‘saturated market’ is arguably overused in today’s business economy.
But there’s no getting around the fact that 2022 is a competitive time for brands of all shapes and sizes.
Meanwhile, the face of consumerism is changing as audiences are growing ever younger, and targeted advertising is no longer directed exclusively to parents. Pester Power is at a peak thanks to ads from platforms such as TikTok reaching out to young viewers.
This is a new challenge. Advertising is becoming more focused and targeted to younger audiences. Advertising companies are doing everything possible to connect with young consumers. They want to reach the youth who are growing up in the digital age.
These kids are being bombarded with ads from various companies. They can see the commercials while watching videos on TikTok or while playing games on their smartphones. They even hear the ads when they listen to music through their headphones. Advertisers are trying their best to get to the younger generations.
These are just three brands targeting the kids’ market that are leading the way with innovation, inspiration, and ingenuity.
1. Yvolution
The genius of Yvolution’s product offering is in its simplicity. Their range of scooters modernises the classic children’s toy with three-wheeled and V-shaped scooters designed for all ages.
They are created to be super-safe for young users to give them confidence as they find their feet. In a world where children are just as hooked to screens as their adult counterparts, Yvolution’s imaginative product range breathes new life into these outdoor toys.
2. Kit and Kin
Founded by Emma Bunton, this baby brand prides itself on sustainability in a market where the concept is hard to come by.
With a range of products, including biodegradable wipes, re-usable nappies, and 100% organic babywear, their appeal to environmentally conscious parents isn’t necessarily born of brand new ideas. Many brands are dedicated to making disposable items more sustainable, including mainstream chains that pride themselves on reducing their impact.
But the approach of Kit & Kin understands parents – and parenthood – and they pride themselves on products designed not only to protect the environment but to provide prime baby care products, including a range of skincare items for mums and tots alike.
The company even offers a subscription service for convenience – shopping sustainably for these types of baby products can be hard when they’re in constant demand, and sometimes you’ll find you may have to settle. But this service makes an accessible supply much easier for time-strapped mums and dads trying to do their best for their little ones and the planet.
3. Ella’s Kitchen
Favoured by parents for its organic ingredients, Ella’s Kitchen is taking on some of the biggest challenges in the baby food market.
It has enjoyed widespread availability in the last few decades as the brand hit a range of major supermarkets, but began in a single kitchen in 2006 with a dad who didn’t find the typical range of baby food options, especially appealing for little Ella.
Since then, the company has branched out into offering meals designed for all age ranges up to 12 months plus, as well as snacks, breakfasts, puddings, and products for weaning youngsters.
These are just three fantastic children’s brands that have perfectly captured their niche.
