If you own an auto repair business, then you may understand how difficult it could be to promote your shop and make it stand out from the competition!
No matter whether you have just opened a shop or have been in the industry for years, advertising is inevitable!
Remember that your customers are online and now looking for the best and most reliable car repair solutions.
Even though you are providing excellent solutions, if you don’t have an online presence, you’re losing a lot in the long run.
If you want to attract your customers and keep them engaged, here are the top 5 auto repair advertising ideas to consider!
1. Consider Set Up an Auto Blog
If you’re looking to connect with your customers, consider creating blogs that provide valuable information about car accessories, repair, warranty, engine oil, and more. When you consistently post blogs and articles on your platform, it will boost your SEO and ultimately increase your search rankings. Also, you can use blog content as an effective part of your email marketing strategy.
Consider sending newsletters to the email addresses with a blog link, directing your customers to your website.
2. Post High-Quality Videos and Images
If you are looking to promote your auto repair business through online mediums, always ensure that the quality of your photos and videos is at par. Remember that the visuals are something that your customers will notice at the very first look.
Try to post high-quality videos and photos of your garage, workers, equipment, past customers, contact number, behind-the-scenes, and more. If you can, try to capture shots using a pro-grade camera. On the other hand, ensure you don’t feel shy to hire a professional photographer to click high-quality shots, attracting customers.
3. Consider Genuine and Positive Reviews
It is no secret that reviews are an incredible way to build trust and attract your target audience. When you post genuine customer reviews, people will get to know about your services and are likely to gain trust. In addition to letting your customer post regular reviews, always respond to every review no matter whether it’s negative or positive.
If someone accidentally or deliberately posted a negative review about your car service provider, always apologise for bad reviews.
For positive reviews, give them a big thanks and make them feel valued. On your site or social media handle, you can create a separate section for the best reviews so that visitors can get a better idea about your services.
4. Try to Invest in Social Media Marketing
There is no denying that social media emerged as a robust tool to promote your auto repair shop. Start setting up your accounts on social media handles like Facebook, Twitter, and Instagram.
After creating your business account, try to incorporate reviews from your local customers on all handles to gain trust and credibility. Also, you can use additional deals and coupons on your handles to let your customers know about them and entice them to grab the deal.
For example, you can use attractive deals like “Free Oil Change” or “Buy 2 Get 1 Free Car Part” on your social media handles.
5. Do a Follow-Up Survey
If you run an auto shop, a post-service follow-up is an integral part of your online marketing strategy. Try to incorporate such aspects to significantly improve your customer service and boost your customer relations. Ask your customers to give their feedback in the mail and direct them to a landing page with a survey form. If you find any customers with complaints, then you should contact them and solve their problems at the earliest.
Conclusion
There you have it! Advertising your auto repair shop is not a big deal. It just requires a little time and the aforementioned techniques to attract your customers and promote your business online.
