Increasing your conversion rate is one practical way to ensure long-term business growth and success. This way, you can maximize the value of your promotional campaigns, generate more qualified leads, and boost sales. You’ll have to build a conversion rate optimization (CRO) marketing strategy to achieve this.
In this guide, you’ll get a detailed overview of CRO marketing and the necessary steps you can take to build one. Read on to get enlightened.
An Overview of CRO Marketing
CRO marketing is a business promotional strategy for increasing the percentage of web visitors who take your desired actions. These may include filling out a form, subscribing to your mailing list, signing up for a monthly newsletter, downloading an app, or purchasing your product or service.
Conversion rate is one of the metrics business owners use to measure the effectiveness of their marketing efforts. To compute this, divide the number of people who took your desired action by the total number of web visitors and multiply the result by 100 to get a percentage.
For instance, if your website had 500 visitors last month, of which only 20 downloaded your app, the conversion rate can be computed as follows.
Conversion Rate = (Number of Conversions / Number of Visitors) * 100
= (20/500) * 100
= 4%
So, what’s the benchmark? There’s no universal standard for a good conversion rate. It all depends on your industry and your marketing objectives. But generally, the higher the conversion rate, the more effective your promotional campaigns are.
How To Build An Effective CRO Marketing Strategy
It’s no secret that investing in CRO marketing can significantly help grow your business. However, it’d be best to implement the right strategies. The best place to begin this journey is to hire a marketing agency such as Bang Digital. Thanks to their collaborations with other firms, their expertise can provide valuable insights. More importantly, they can help you navigate and stand out in a competitive digital landscape through tried and tested tactics that guarantee an improved bottom line.
Apart from working side by side with an expert, here are other tips for creating a successful CRO marketing campaign:
1. Include Social Proof
Today, many customers check online reviews before purchasing. Also, most prefer a brand with more positive testimonials from past clients. Undoubtedly, what your customers say about your products or services will impact your reputation and even your conversion rate. For this reason, make sure to include social proof on your website.
When designing your website, create a reviews section showcasing how your offerings address your customers’ pain points. Such positive reviews will not just help drive more new traffic to your website but also boost the chances of prospects doing business with you as you’ve established yourself as a reliable brand offering effective products or services. This will ultimately increase your conversion.
2. Add A Live Chat Application On Your Website
Many a time, customers will want to ask a few questions once they get to your website. Taking too long to respond to their concerns will hurt their experiences; therefore, most will consider transferring to your competitors. If you fail to address this issue, your conversion rate will definitely suffer.
With a live chat application, however, you can encourage web visitors to stay connected with your brand. It allows you to respond to customers’ questions in real-time and provide them with updated information they may require to make informed decisions. This real-time interaction enhances customer experience and satisfaction, leading to higher conversion rates.
3. Invest In Search Engine Marketing
Another key step when creating a CRO marketing strategy is to leverage search engine optimization (SEO). With this, your website can rank higher on search engine results pages; therefore, more target customers will likely find you. And the more people you connect with, the higher the chances of generating quality leads and enhancing your conversion rate.
Also, modern SEO focuses more on user experience. One way to improve this is to increase web page load time and provide a search bar on your website. These two strategies allow customers to retrieve information from your website faster, ultimately boosting their experiences. Remember, those happy customers will be willing to take your desired action. In the long run, this will help improve your CRO marketing strategy and the performance of your overall promotional campaigns.
Takeaway
Implementing an effective CRO marketing strategy can help drive business growth and ensure long-term success. By working with a marketing expert, including social proof, adding a live chat application on your website, and leveraging SEO, you can significantly improve your marketing efforts and optimize your conversion rate.
