With the ubiquity of social media at your fingertips, a single tune can transcend borders and achieve global popularity overnight. But making your music go viral isn’t about leaving it up to random chance.
To that end, let’s talk through some strategies for increasing the likelihood of your track becoming the next big thing.
Building a Loyal Fanbase Online
Getting your music to go viral is not just about releasing songs. It’s about creating an interactive community of fans. To develop a strong and engaging online presence, there are several strategies you can employ:
- First, consistently interact with listeners across various digital platforms. Connect on social media channels like TikTok and Instagram. Share updates, reply to comments, and really engage with your audience.
- Second, offer exclusive content or behind-the-scenes looks at your creative process. This makes fans feel valued and involved in the musical journey.
- Third, promote other creatives, including fellow musicians and artists who inspire you. Doing so demonstrates that you’re genuine and also multi-dimensional.
- Last but important too, always stay true to yourself! Adopting an authentic voice assists in building relationships with fans that last over time.
Making the Most of Music Video Marketing
A well-executed music video can work wonders in propelling your music towards the viral zone. Here are several effective tips to keep in mind:
- Prioritize storytelling: Make your music an immersive experience that holds viewers captive until the very end.
- Focus on high-quality visuals and sound: Invest time, energy, and resources into flawless production values. This helps capture audiences’ attention at first sight.
- Include a strong call-to-action (CTA): With a good CTA you can encourage fans to share the video or interact with it.
- Collaborate with other artists or influencers for promotion: Their crop of followers could become your new ones after seeing you on their platform.
- Distribute content widely across various platforms: YouTube isn’t the only site out there, so consider Instagram reels and TikTok snippets as a way to put your video in the spotlight.
- Novelty is vital too: A unique concept goes a long way in keeping eyes glued to your output.
Related: How to Get More Followers on Instagram: 19 Tips to Grow Your Real Audience
Striking Gold with Spotify Playlist Placement
Every aspiring music star needs to know about the power of playlisting on Spotify. It’s a potent tool in pushing your music towards virality. Here are some valuable tips to help secure strategic placements:
- Understand different playlists: Between algorithmic, curatorial, and user-generated lists, figure out where your tracks will fit best.
- Find curators and connect: Reach out professionally to those who have featured similar artists as yours.
- Follow submission guidelines: Ensure that your tunes adhere to their specifications. For instance, guarantee that the quality is up to scratch by choosing to master tracks with Mixea, rather than rushing out an unpolished tune.
- Promote songs proactively post-placement: Spread the word seamlessly across other social channels if you’ve achieved listing success. This is what it takes to keep up the momentum.
- Create custom playlists featuring your own music: Add your tracks to home-made playlists along with similar songs from other artists in the same genre niche. This proactive approach often bears fruit faster than you’d think.
Creating Catchy Hashtags for Viral Hits
Crafting the perfect hashtag can amplify your music’s reach significantly on social platforms. Here are some tips to help you vamp up your viral potential via hashtags:
- Be unique: Design a custom, memorable tag that captures your style or song essence.
- Keep it simple: Overly complicated or lengthy tags deter users from sharing.
- Make the tag shareable: Consider tagging prompts for fans to use when posting about their favorite lyrics, for instance.
- Encourage user participation: Create challenges with reward incentives and an associated hashtag, as more shares organically increase the reach of your output.
- Avoid overusing hashtags: Clutter can make posts look disorganized and discourage viewer traction, so be sparing rather than splurging.
Wrapping Up
If you need more inspiration regarding how to make a viral music hit, just look at what other big players are already doing. You’ll learn a lot by tapping into what’s hot right now, as long as doing so still lets you stay authentic and true to yourself.
