4 Key Questions About Your Total Offer From the Customer’s Perspective

You must base your offer on customers and the wants and needs of the market, not on your desire as an entrepreneur. You can want what you want, but in most of the cases it is different from what your current and your potential customers want.

Because of that you when you construct your offer, you must start from the real desires of your customers. One important thing that you need to remember is that your offer must include your superior value. One of the biggest mistakes of entrepreneurs is to focus only on their products or services. Yes, the products and services are the part of your offer, but only the part not the total offer.

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