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The most effective sales articles to help you achieve a new level of mastery in your business sales.

50 Recommendations to Build Long-Term Customer Relationship

50 Recommendations to Build Long-Term Customer Relationship

A long-term customer relationship means that you work on building a relationship with your customers to create high-level loyalty for your company. That’s the best that your business can get on the road to success.

Long-term customer relationships can boost your sales, increase the number of customers and improve your overall business potential energy. So, you need to start implementing strategic decisions to build long-term customer relationships. Here I will share my 50 recommendations related to this topic. You can use them all at once or start implementing them one by one.


What is Better for Your Business to Sell with Pressure or Not?

As a first advise I want to give you is to sell thoughtfully, not with the pressure. The question from this title was in my mind probably from one year ago. I am a not big fan of the pressure of every type of activities because I have worked previously where everything must be accomplished with the pressure. But, when I talk with some people with experience, they tell me that every sale that they made must be made with the constant pressure of their potential customers. Wrong, wrong, wrong…

On the other hand, if I take the place of the potential customers, I wouldn’t like to be under constant pressure.

full sales funnel

Here is How You Can Keep Your Sales Funnel Always Full

Let’s consider some of the most important things in your business – selling and your sales funnel.

You can not find entrepreneurs that don’t want their “sales funnel” to be always full. Sales funnel is the process of sale and movement of your potential customers between different levels until they become buyers.

If you as an entrepreneur succeed to make your funnel to be always full, then your business will not have problems related to weak sales or lacking fresh money for business purposes.

sales forecast template for your business

Sales Forecast Template

The sales forecast template is one of the most useful entrepreneurial tools because many of your future decisions will be based exactly on sales forecasts.

One of the entrepreneurial tasks is to manage current business operations and prepare for future business operations. These preparations include some predictions or forecasting the future trends in which the business will operate.

The sales forecast is a simple prediction of the future sales of products or services that your business offer. The sales forecast is a starting point of all next financial projections. The sales forecast is based mostly on selling performance from the past of your products or services and other factors that can have an influence on the selling as unemployment, inflation rate, market trends, interest rates, customers spending patterns…

total offer and long-term customer relationship

4 Key Questions About Your Total Offer From the Customer’s Perspective

You must base your offer on customers and the wants and needs of the market, not on your desire as an entrepreneur. You can want what you want, but in most of the cases it is different from what your current and your potential customers want.

Because of that you when you construct your offer, you must start from the real desires of your customers. One important thing that you need to remember is that your offer must include your superior value. One of the biggest mistakes of entrepreneurs is to focus only on their products or services. Yes, the products and services are the part of your offer, but only the part not the total offer.