What Your Sales Team Need to Know About Customers

Are your sales staff has knowledge about your potential customers?

Do you know what is the most important that your sales staff needs to know when they try to sell your products or services?

I have experienced when the sales representatives from the same company called me several times with the same offer previously denied. I can see that they don’t know anything about me, my needs, my business needs, and everything else connected with me and their offer. How they will know that if they don’t know when they called me previously, what was the results from that call and why I denied their offer. That’s not professional.

The knowledge that your sales representative has about your potential customers is one of the elements containing business potential energy.

One of the most important questions that you as an entrepreneur need to answer is what is the most important thing your sales representatives need to know before they call or try to organize meetings with potential customers.

Here is the list of the most important things in the form of questions that if you answer will increase the knowledge and probability for one prospect to become a customer for your business.

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