In the business world, entrepreneurs base their businesses on the promise. You promise that your business will solve the problems and satisfy the needs of the potential customers, and if they believe you, they will buy from you. But, if you deliver your promise, automatically you are a more credible and trustworthy person that deserves […]
As a small-business owner, you or your business will need always to be in contact with your current customers and your potential customers. So, you will need a CRM tool as a system that will help you in these matters. You want to manage your current customers to ensure that everything is ok, and they
Do you have your business’ value proposition? If you haven’t, you are probably don’t in the business world, or you are not an entrepreneur. Each business, as a creation of entrepreneurs, had its own unique value propositions. Probably, you can’t find two businesses in the same market with the same value proposition. That’s something that
Your marketing effort is one of the most important efforts that you as an entrepreneur will need to take in your small business. If you succeed in these efforts, you will succeed as an entrepreneur and your business will be on the right path. Each of your potential customer makes buying decisions about your products
Are you trying to sell after the first contact with a person, your potential customers? What are your selling approaches? Are you a type of entrepreneur who want to sell without knowledge about the real needs of your potential customer?
Your offer is much more than the products and services that you sell. In large part, it is related to a battle between ecosystems that exist today, for which I write in What are You Selling to Your Customers. Simply, you need an irresistible offer if you want to succeed. An irresistible offer is something