potential customers

The Entrepreneurial Promise Cycle

Entrepreneurship / By
promise cycle

In the business world, entrepreneurs base their businesses on the promise.

You promise that your business will solve the problems and satisfy the needs of the potential customers, and if they believe you, they will buy from you. But, if you deliver your promise, automatically you are a more credible and trustworthy person that deserves their trust.

However, if you fail to deliver your promises, your credibility and trustworthiness will be zero, and that’s the end of your relationships with those customers.

It would be best if you delivered everything that you promised. Delivering or over-delivering what you promised automatically builds credibility for you as an entrepreneur and your company as a whole.

Think about situations when you buy something because of the promise on the advertising materials about that something. After trying your new toy, you conclude that the promises about your problems are not delivered. How do you feel in such a situation? Would you buy something in the future from the same company? Even they made another, better promise, you will not believe them. They are losing you forever.

Think about it the opposite way. What do you think about businesses and entrepreneurs that deliver you what they promise you? Would you buy something in the future again from them?

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How Can You Use Gmail as an Awesome Simple CRM Tool?

Marketing / By

As a small-business owner, you or your business will need always to be in contact with your current customers and your potential customers. So, you will need a CRM tool as a system that will help you in these matters.

You want to manage your current customers to ensure that everything is ok, and they are satisfied.

You want always to expand your business with new customers, contacting your potential customers.

How you can do these simple but important tasks for your business? You need Customers Relationship Management – CRM tool.

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How to Communicate Your Value Proposition Most Effectively?

Entrepreneurship / By
How to Communicate Your Value Proposition Most Effectively

Do you have your business’ value proposition?

If you haven’t, you are probably don’t in the business world, or you are not an entrepreneur.

Each business, as a creation of entrepreneurs, had its own unique value propositions. Probably, you can’t find two businesses in the same market with the same value proposition. That’s something that makes a clear difference between the two businesses. That can impact customers to choose one instead of other businesses when they decide about buying.

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Your Marketing Messages Needs These Answers…

Marketing / By
Marketing Messages

Your marketing effort is one of the most important efforts that you as an entrepreneur will need to take in your small business. If you succeed in these efforts, you will succeed as an entrepreneur and your business will be on the right path.

Each of your potential customer makes buying decisions about your products and services. These decisions in the simplest form can be YES (that you want) and NO (that you don’t want). Your marketing efforts need to communicate with your potential customers to help them to make the right decision.

In this post, I would like to mention some of the most-used questions of your potential customer when they are in the process of decision making.

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26 Things You Can Do to Make an Irresistible Offer

Marketing / By
irresistible offer

Your offer is much more than the products and services that you sell. In large part, it is related to a battle between ecosystems that exist today, for which I write in What are You Selling to Your Customers. Simply, you need an irresistible offer if you want to succeed.

An irresistible offer is something that customers cannot resist, providing long-term success for your business. Because of that, you must try to implement different strategies and tactics to make your offers irresistible to your customers.

Below you can find 26 things that you as an entrepreneur can do to make your offer irresistible.

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