Do you have your business’ value proposition?
If you haven’t, you are probably don’t in the business world, or you are not an entrepreneur.
Each business, as a creation of entrepreneurs, had its own unique value propositions. Probably, you can’t find two businesses in the same market with the same value proposition. That’s something that makes a clear difference between the two businesses. That can impact customers to choose one instead of other businesses when they decide about buying.
Why do You Need a Clear Value Proposition?
When entrepreneurs have clear value propositions, something very strange is when entrepreneurs don’t communicate that value with potential customers or the broader community where their businesses exist.
Why do they have the value proposition when their potential customers can’t find it and use it in their decision-making process?
Why do they have the value proposition when their potential customers can’t find it and use it in their differentiation process between several businesses?
It’s important for you as an entrepreneur to communicate your value propositions. To make it easy for your potential customers to know about it because you offer value to them, you don’t need to hide your value from them.
But the question is, what is the most effective way to communicate a value proposition?
4 Processes You Can Use to Communicate Your Value Proposition
Let’s look at some possible processes that you can use. But remember that you can always change and align it with your business.
#1 Decide what the most important values that your business offers to customers are.
You need to know what is the most valuable for your customers whom your business offers to them. You can not create your value proposition nor communicate it if you don’t know what your customers want.
I know there are many values you can brainstorm and your business offer, but stop for the moment and think about the most important. When I say most important, I don’t think about the most important for you, but I think about the most important for your customers.
Make a list of the possible important values. Analyze them, research the market, ask your current customers and prioritize them.
#2 Make possible groups with the three values that are most important for your customers.
You can make your value propositions with the three values your customers most appreciate. Don’t use more than three values. People can’t process more than that. It is better to have more offers with different values than one offer with too many values, that will look as if you try to be everything for everyone.
#3 Test your offers with a different combination of values.
This is a continuous process that needs improvements. The best way to work on the improvement of your offer is to test them. In such a way, you will know directly from your customers the best combination of values for them.
#4 Choose different mediums for different offers that must communicate your values.
Something that works on your website can’t work on your flyers. On the other hand, something that works on your flyers can’t work on social media. You need to make the best possible combination of offers that will work on the appropriate medium. Is it some social media like Facebook or Twitter, or another medium you want to use? You need to test and analyze the result to succeed.