Knowledge is the second layer of an entrepreneurial success. However, also it is something that must be everywhere into your business. It also can be used as a props during sales that will boost your business income.
Knowledge is composed from two major elements: education and experience, but it needs the passion and persistence to build it and use it in the business purpose.
Here are 8 ideas to use your and your sales teams knowledge as a props during sales.
1. Show it, don’t hide it from your customers
How someone as your potential customers will know that you and your business is right for them about their problems if they don’t know that you and your business are enough competent for their needs.
2. Help him in their decision making
You and your sales team knowledge has a big potential to decrease decision making time of your potential customers.
3. Help him after purchasing process
It is an important element in helping your customers after they made their purchase. This help will increase the probability that customers will become returning customers.
4. Use your business blog to show it
If you want to build credibility and reputation with your knowledge then blogging will be a great source to spread it to the potential customers.
5. Give a knowledge instead lowering prices
It can give you the opportunity to sell your products and services with a greater price than your competition. This will improve your overall profitability.
6. Answer all customers questions
Customers always will have questions. Answering their questions you will build reputation and competency for your business. You must be careful because customers have some secrets that will no tell you. But, if you know that secrets you can give answers.
7. Use it in your business newsletters
If you use printed or electronic newsletter to inform your current or potential customers, they are the good places for sharing and spreading your expertise.
8. Use it in the purpose of up selling
It is the best source to make up sale when you are in the sales process.