Business ideas are always the beginning of an entrepreneurial process. But, having business ideas does not mean that you have a business or potential business.
We all have ideas. In the last ten years, I have received hundreds of emails and have spoken with hundreds of entrepreneurs. All of them was full of ideas and all of them told me what was going on with their ideas. When it comes to messages I am receiving from many people, in most of the cases, they require to not say to anyone about their ideas. They are simply afraid to get outside in public with their ideas because of fear that someone will steal them.
Then what is the real purpose of your big ideas? Is it something that needs to be kept just for you? Or, just for your family? Are you planning to do anything at all with all those ideas? If you don’t plan, currently probably it will be ok to hide and store them only for you. But, if you plan to turn your business ideas into the business, into something tangible, then how can you expect to leave them hidden from other people. Simple, implementation will always need to be communicated.
One important thing you need to remember is that business ideas are free. Because they are free, they are also worthless unless you start implementing them. Why is this the case? Here, I will explain only seven reasons.
1. Everyone Have Business Ideas
This is true. Simply, everyone has some kind of business idea and not just one, but perhaps hundreds of ideas. Why are you so special compared to other people?
The creativity is innate in each of us. It doesn’t matter if we are aware of it or not. It doesn’t matter how the systems around us try to destroy our own creativity. Think about how many ideas you get daily. Is it three, five, or ten ideas? Multiply that number by billions of people, and you’ll see how many business ideas are born globally daily.
2. Business Ideas Don’t Generate Results
Have you heard about a business idea that only as a business idea without implementation creates something worth or bring positive results? Probably you have not heard. Simply, the business idea is a kind of dream that without taking concrete steps for implementation cannot bring results. They can’t bring results not only, but for anyone.
3. Brainstorming Business Ideas Are the Easiest Process in a Company
Because everyone has ideas, brainstorming becomes one of the easiest processes in your company. You will always be full of ideas about different topics.
It is not enough to just come together in a conference room or in your office and brainstorm different suggestions and ideas. The only things that cost in this process are your own time and the time of your employees invested in brainstorming. It may be 30 minutes, one hour or a few hours.
The more important is what you and your employees will do next about ideas you come through brainstorming. The next steps are the only efforts that will bring real results to your company.
4. There is No Market for Business Ideas Where You Can Sell Them
Have you ever succeeded to sell a business idea? Or have you heard someone who has sold an idea? Probably you have not heard?
Ideas can’t be sold. You can sell products, services, business organizations… But, not business ideas.
5. Having and Coming to Business Ideas Isn’t Risky
Yes, having business ideas, or coming up with ideas isn’t something that can be classified as risky. Simply, nobody will lose anything in this process. What damages or negative consequences for you as an entrepreneur can cause business ideas?
Possession of one, hundreds, or thousand business ideas is not something risky, and because of that business ideas are free.
6. The Uniqueness of Business Ideas Can’t Be Guaranteed
I have met many entrepreneurs and potential entrepreneurs who believe that their business idea is unique. In one situation, when I meet a potential entrepreneur with a potentially genius idea I ask him why he did not patent his idea. His answer was that in such a situation, somebody will steal his idea. After several weeks, I have noticed several web services and application based on the same or a similar business idea.
But you know what? Those products were not his idea, but someone else’s idea, to someone out there with thousands of miles away from us. Because of that, no one can guarantee the uniqueness of an idea. On the other side, you probably know that how much something is more unique, it will be more worthy.
7. Business Ideas Easily Can be Copied by Competition
Each idea can be copied by anyone. Do you think you can create a new Facebook, or new Google, or any other service or the product like some well-known products on the market? See just how many fast food companies have in your town and in all the cities around the world. But, the whole world knows and speaks about several brands like McDonald’s.
So, business ideas can be easily copied because they are free. What is hard to be copied, and sometimes even impossible are the systems. The systems are ones that support the business operations based on the specific business idea.
