Did you know 90% of buyers don’t have their minds made up about a brand when they start a search? It means you can still change their mind and convince potential customers to buy your products or services using some creative online marketing ideas.
If you’re looking for new and creative ways to launch a digital marketing campaign and attract new customers, you came to the right place.
Read on to learn about five online marketing ideas for your next campaign.
1. Get the Opinion of Your Customers
If you’re looking for new and fresh marketing ideas, your customers are the best source. Since they’re the ones buying your products and services, make sure you get their input.
Although they might not be able to give you solid digital marketing tips, you will be able to see what strategies resonate better with them.
Make sure you ask them targeted questions to learn about their buyer journey. Asking your customers for their input will also increase their loyalty.
2. Search Through Social Media
Marketing in the modern world does not exist without social media. Social media is a place where users get a vacation, products, fashion, and other ideas.
Not only can they get inspiration and some online marketing ideas on social media, but users also discuss with others what they like and dislike.
If you want a little more inspiration for your marketing campaign, search through social media. Start by checking out what your competition is doing, and brainstorm how you can do it better.
Make sure you also read comments to learn what users like and how they feel about your brand.
3. Revisit Past Marketing Strategies
If you’re running a successful business, chances are many of your marketing campaigns have worked in the past.
When trying to create a new digital marketing campaign, you should take a walk down your previous campaigns.
This doesn’t mean you have to use the same campaigns over and over, but you can take the ideas that worked in the past and spin them in a new way.
4. Take Advantage of Video Content
Video content has become more prominent on social media and on websites in the last few years. Rather than read long chunks of text, visitors to your site would be more attracted to video.
Make sure your videos relate to your content and to the products you’re selling. You can share your videos on your website and on all of your other social media handles.
5. Make Your Email Campaigns Mobile-Friendly
If you want to spruce up your online marketing campaign, making your emails mobile-friendly is one way to do it.
How many times have you waited to check your email on your desktop or laptop? Three out of four people check their email every day, and 99% of all consumers check their email daily.
To stay on your client’s radar, make sure you send them emails they can view on their phone.
Try These Online Marketing Ideas
Now that you know about these online marketing ideas, it’s time you put them to the test. Start by reaching out to your customers, revise previous successful campaigns, make your email campaigns mobile-friendly, and more.
If you enjoyed these tips and would like to learn more, check out the rest of our blog.
