As you get older you find out there are a few jobs that people can’t live without. One simply can’t live without doctors around or even engineers, and you may not have realized this yet, but lawyers are pretty hard to live without too.
Lawyers do not only have the ability to fix problems and negotiate deals to ensure every situation is in your best interest, but they also prevent problems from happening and they can give you just the kind of advice you need when it comes to governmental obligations, bank obligations or debts. There are different types of lawyers for different types of situations, but you can still hire a family lawyer or decide to sign a contract with a law firm that can help you out in various situations.
Lawyer’s Reputation is Everything
As a lawyer, you probably know that people will realize that they can’t live without you sooner or later throughout their adult life. This might lead you to the assumption that you will be able to become famous and gain more clients by becoming one of the best out there and by relying on word of mouth. Which might have been true a decade ago. However, like in most other industries, competition rises every day and people have alternative options for everything they can possibly imagine. Therefore, you have to gain your place among your competition and make use of your online presence just like any other business owner.
Why Having a Website is Important
I’m sure you already have a website. Everybody has a website now, it’s digital proof that you exist in our world and without one, you will not be easily accessible. It’s already understood that building a website for your business will educate your potential clients, engage with them, update them with news information as well as empower them to help you gain the reputation you deserve. But how do you make sure this website is getting to the right people? How do you promote your website?
Search Engine Optimization
SEO is the first thing you should think of when it comes to website promotion. This is the process of optimizing your website to get a higher rank over your competitors under certain keywords on the internet. If you’re a criminal lawyer then you need to make sure you’re on the first page when people search for keywords like criminal law, arrest, bail, plea, and other criminal law-related topics in your area, the same goes for an injury law like personal injuries or car accidents, as well as, family law like divorce, custody… etc.
If you own or are part of an Injury law Firm, for example, you need to make sure you have landing pages on the website for all the different types of services you offer. Lawyers based in Canada, for example, understand the value of building a simple website and dedicating part of it to questions that most of their clients ask frequently, testimonials, as well as to introduce the professionals that make up their team.
Make sure that the audience will most certainly get answers to what they’re looking for quickly like the firm’s address, phone number, or someone to respond to their inquiries just as soon as you enter the right keyword on search engines. The website not only helps educate their clients and keep them up to date but also helps them hire new lawyers who fit their culture and can become part of their team.
Pay Per Click Advertising
Search Engine Optimization requires money, time, and employees (or an agency) to keep track of the changes and updates on Google and its algorithm like how they score and rank websites to appear on the first page when people look for certain keywords. However, if you have a good website and want people to see you on the first page under certain keywords faster and without having to wait for the optimization process to occur, you can always try PPC. That is when you pay Google per click, a daily budget to appear under certain keywords on the first page and on top of your competition.
So injury lawyers will be able to appear on the first page of Google as soon as someone writes a dog bite or disability lawyer. Ensuring more exposure to customers that way your clients will be able to tell that you are successful and capable of taking in new cases all the time.
As a lawyer, I assume you already know the competition is fierce. Pay Per Click advertising will help you gain qualified customers by adjusting your keywords to locations, and certain areas of practice that you’re specialized in.
Display Marketing
There are many types of display marketing options that you can use to make sure your plan brings in more revenue and gain more clients through your website and online marketing is successful. You can use the most suitable one for your business based on data collected and analyzed from your previous website advertising practices.
Remarketing, for example, will allow you to reach customers who visited your website before, or a specific area or service of yours without taking a specific action again. That way every time someone visits the disability lawyer section on your website, they will be getting other forms of advertisements from you about disability lawyers. The definition of Re-branding and helping your clients gain recognition of your brand will be as simple as just a click away.
There are other types like topic and interest targeting which allows you to become one of the big boys who appear to anyone that Google knows is looking for a lawyer or a professional to consult in a specific area of law. Anyone who has researched your keyword on the internet or social media platforms and is inquiring about any of your services will see a suitable ad for them.
I’ll say it again, the competition in this field is fierce! Google says that more than 4% of its Adwords clients are lawyers and law firms. A good lawyer is one that knows how to get around and on top of their competition- not only by winning cases but also by being able to communicate with your clients and get qualified leads regularly. If you choose the right strategy that fits your business needs and line of business, put up a solid plan that supports it and get professionals to execute it for you, you will guarantee your place in the market and among other law firms.
