Thanks to technological advancements, the world of advertising has significantly changed. According to the legal market trends, 74% of prospects who start their search for legal services online usually contact the office via phone, while 31% of law firm-related web traffic comes through mobile search. So, digital marketing becomes important for law firms.
This is why law firms should adapt to changing technologies to enhance their online presence so they can reach a wider audience, create brand awareness, and have direct engagements with clients and prospects. Digital marketing also allows law firms to get clients outside their locality, boosting growth and revenue. Here are digital marketing tips for law firms.
1. Create a strong website
The internet has seen many law firms join the digital world, increasing competition and the need to stand out. Having a responsive website gives you a competitive edge in your legal niche. The ideal law firm website should create an engaging user experience using an attractive and responsive web design, professional images, and fast load times. The quality of your website determines the quality and number of clients you’ll get. A good website also makes your law firm accessible to a broader audience, helps you build trust and credibility, and enables you to engage with clients and prospects.
In addition, a website allows you to share your success stories, helping you build your business portfolio to boost credibility and attract more customers. Consider going for the Rule Your Kingdom Results-Based Website Design for Law Firms to help you create a great website.
2. Leverage the power of search engine optimization (SEO)
Using SEO, you can make your law firm more visible and easy to find, boosting your site’s web traffic. To successfully leverage SEO, start by researching keywords, especially the long-tail ones that your law firm can rank for, and splash them across your website and content. Along with SEO best practices in link building and guest posting, you can publish content on authoritative sites to acquire quality links for your website. These activities help improve your law firm’s search rankings and increase your rankings, boost credibility, drive more traffic to your site, and increase lead conversion rates and sales to improve your revenue.
With the right SEO strategy in place, your law firm becomes more competitive as it becomes strategically positioned to attract more customers. Moreover, investing in local SEO is beneficial for your law firm as clients within your locality can quickly reach your site with a single service plus location search.
Related: 30 Places to Find Prospects & Leads for Your Business
3. Invest in content marketing
Content marketing is a digital marketing strategy that involves creating unique, high-quality, engaging, and audience-based content and distributing it online to attract more site visitors and find ways to convert them into clients. Content offers a lot of benefits to your firm. Knowing what you want to achieve with content helps you tailor it to get you the desired results. To create valuable content, know your keywords, determine what your competitors are doing, survey what your target audience wants, and create a content schedule. Additionally, having a content distribution plan will help you when and where to post which content for more views, engagement, and traffic.
Whenever you publish and share content, don’t forget to attach contact forms on your site’s service or landing page and include call-to-action buttons to encourage your followers to contact you. This will help you with the lead generation process, increasing your conversion rate changes.
4. Take advantage of social media marketing
Your social media marketing strategy is mainly dependent on the services your law firm offers, your potential clients, and your brand’s personality. Engaging in social media marketing as a part of your digital marketing strategy, helps your law firm reach a wider audience, boost brand awareness, and engage with potential clients. If you have attracted a social following, consider regularly engaging them to help build brand loyalty and boost your referral network. Social media marketing also helps improve SEO, build brand authority, and attract new customers. Find out how you can use social media platforms such as Facebook, Instagram, Linked In, and Twitter to benefit your law firm and seek the services of a social media manager if necessary.
5. Consider pay per click (PPC) advertising
PPC advertising involves running paid ads to increase visibility and boost your law firm’s lead generation rate. Although it may be costly, the benefits of PPC are immediate and provide you with insightful data that you can use for informed decision-making. Combining PPC with SEO helps in fast lead generation for your law firm. If your legal niche is highly competitive, consider leveraging Google ads to have your law firm appear above organic search results. Consider engaging a PPC specialist so they can help you determine the keywords to target and set the advertising budget to ensure all your resources go to good use.
6. Embrace email marketing
Email marketing involves using a tailored strategy to help you connect with prospects and existing clients through automated email sequences. Well-crafted emails can offer your potential clients and customers engaging, informative, and educational content to keep your law firm in their minds and always expecting more from you. To get started with law firm email marketing, create a quality email list, focus on creating quality content, and get the right software to deliver your emails on time and help measure your success and track return on investment (ROI).
Before writing your emails, know your target audience and understand their pain points. Find out what they look for in search engines and how you can help solve their problems. This will help you create emails that resonate with their needs or solve their problems and trigger an emotional buying decision.
7. Consider listing your law firm in a business directory
A business directory is an online platform that allows you to list your law firm’s details such as an address, name, phone numbers, and operation hours. This makes it easy for prospects to find and contact you for legal services.
Endnote
Law firm digital marketing helps with brand awareness, customer acquisition, and customer relationship management. Consider using these tips for your firm’s internet marketing.
