There are several ways to market your business and the exact options that you use can make all the difference to how successful your company becomes.
Having an effective marketing strategy is key to increasing brand awareness, generating leads, and making sales. Without a great strategy, you’re at risk of falling behind your competitors.
The evolution of the internet and social media has opened up a range of opportunities to market your business. Although traditional marketing can still be effective, many brands are now focusing solely on using digital marketing strategies.
So, what are some of these digital marketing techniques? Here are three ways to market your brand online.
Create Engaging Videos
One of the most popular and growing areas of digital marketing is video marketing. Almost three-quarters of marketers agree that videos produce a higher return on investment than static imagery. 74% of marketers say video has a better return on investment than static imagery.
You can create high-quality videos for your business using a professional video production company, such as Zipinmedia. They will have a team of expert videographers and editors that can produce impactful videos that capture your target audience’s attention.
There are lots of great ways to incorporate video into your marketing strategy to boost brand awareness and sales. You might want to showcase products for your upcoming launch or create an engaging promotional video to reflect your brand message.
Make sure to include your promotional videos in your email marketing campaigns too!
Related: 10 Unique Ways to Advertise Your Business and Stand Out
Leverage the Power of Social Media
There’s no denying the power of social media. Brands can go from being completely unknown to having thousands of loyal customers within months if they hit the social media sweet spot.
This ‘sweet spot’ will look different for every brand but being present on multiple social media channels is a key way to driving sales.
Create valuable content while sprinkling in some promotional posts. Connect with your audience on a human level to slowly gain their trust.
Almost 60% of consumers check a brand’s social media channels before making a purchase, so this is not something to sleep on!
Related: 100 + Marketing Ideas to Help You Grow Your Business
Use Paid Ads
If you have the budget to do so, invest in paid online ads. This might involve paying for an advertising spot on a popular website or creating an ad campaign on a social media platform.
The great thing about paid ads on social media is that you can target them to a very specific audience. You can set the exact demographic of people who you want to target with your paid ads, including their location, age, gender, and interests.
This is perfect if you have an upcoming product launch and you want to get your brand in front of the right people. You generally pay per click, not per impression, so you only spend money when somebody is genuinely interested in your ad.
If you are using Google ads or social media ads, you can usually control the budget so you don’t end up overspending.
