Why Is Social Collaboration and Interaction Important?

Humans are social beings and social media has allowed us to be in touch with people all over the world. With social media getting us closer than ever people have been collaborating and growing their audiences steadily and corporations can learn from this too.

Collaborating has opened new avenues and people have collaborated to give exposure to each other. This brings your content to more people and more people with similar interests get to see your works. If you are selling a service or a product this means you can cover a wide demographic that is interested in the things that you are doing.

In the workspace, team collaboration strengthens the company’s unity and different business units get to interact with each other. This can lead to great success stories as your think tank gets an influx of new ideas and energy.

Corporate collaboration is something more and more companies are exploring and it is a powerful tool to have in your toolkit.

What is it?

Technically when multiple groups or more than one department work together towards a common goal it is called social collaboration. It could be due to the new work from home conditions or the top brass thinking of a creative way to handle problems. But social collaboration is a must in this day and age.

Here are a few benefits of it

People learn about a project inside out

In most cases, different teams are assigned to different parts of the project and people do not get the whole idea of what is going on. When social/team collaboration is brought into the mix, then the people involved get an idea of the bigger picture and how their contributions are a part of the project.

The best example of this is the IT, marketing, and sales team combining their knowledge for a social media copy. If left on their own, all 3 will come up with very different results. But when working in sync, they will make you a social media copy that not only looks great but gets you, customers, too.

Knowledge Transfer

There is a chance that your employees will come across something that might not be in their domain of expertise. Not only that they will also not know who to approach in the organization and this kind of confusion can cause unnecessary delays.

But if you add social collaboration the people will have a good idea about what the other departments are doing. Not only that, they can go to the other department with their doubts as soon as they come up. This makes troubleshooting far quicker and more efficient.

It also encourages healthy communication between different departments and everyone gets a better idea of the other team’s role in the company.

Optimized Product

Since everyone is working on the product together you can get real-time feedback as to what all shortcomings are there from different angles. Not only do you get a product that is technically sound you also eliminate the chances of it failing on every front.

With multiple inputs from different teams and departments, you can make the product flawless right from the get-go.

Aids company culture

With the different departments collaborating from time to time, it can boost coordination and company culture at the same time. Since most people will get to socialize with others, your company will be able to boast a culture that facilitates hard work and teamwork.

People will upskill from time to time via team collaboration and this team collaboration will lead to better results in no time.

Wrap Up

Social collaboration can be a boon for the workplace and can increase your output and efficiency by several folds. It is a great way to harness the power of collaborative human nature and add it to the growth of your company.

Dragan Sutevski

Posted by Dragan Sutevski

Dragan Sutevski is a founder and CEO of Sutevski Consulting, creating business excellence through innovative thinking. Get more from Dragan on Twitter. Contact Dragan