5 Steps to Discover Your Customer’s Secret Desires

Do you know your customer’s secret desires? Everyone has different types of secret desires. Your customers also have their own secret desires. It is important for you as an entrepreneur to know your customer’s secret desires.

A secret is something that one person keeps it unknown and unseen by other persons. If there are two persons who will know something, that something isn’t a secret at all. But, how you can discover your customer’s secrets when they will not allow you to know their secrets?

A secret is something that one person keeps it unknown and unseen by other persons. If there are two people who will know something it isn’t secret at all. But, how you can discover your customer’s secrets when they will not allow you to know their secrets?

In this post, I would like to talk about the possibilities that you will have if you want to work on discovering your customer’s secret desires.

As first, let’s look why you need to know your customer’s secret desires.

  • When you discover your customer’s secret desires you will better meet their desires related to problems and needs they have for which your business sells a solution.
  • When you discover your customer’s secret desires you will quickly become trustworthy persons for your customers.
  • When you discover your customer’s secret desires you will always be one step ahead of your competition.

Now, because you know why you need to work on discovering your customer’s secret desires we can continue with tactics that will help you to succeed in this intention.

1. Open Conversation With Your Customers

Always try to build an open conversation with your customers. If you talk regularly with your customers, you will know more about them. Knowledge about your customers will help you in predicting their future desires regardless if they are the secret or public desires.

2. Know Their Behaviour

Follow and analyze their behaviour. You can’t learn everything about your customers with direct conversations. Because of that, you will simply need to take one step further and when you are talking to them always to follow their behaviour behavior and to learn from their body language. There are the many secret desires that you will discover.

customer's secret desires

3. Ask them about Their Desires

Simply asking them about their desires regularly sometimes will bring you results. Another way to discover your customer’s secret desires is to start asking them regularly about their wants and needs that with a proper analysis will tell you about their possible secret desires.

4. Put Yourself in Their Position

Put yourself in their position and think about possible secret desires you will have. Try to be only one day in shoes of your customers and think like them, work like them, breath like them, and make everything what they do regularly in their average day. You will discover many secret desires when you put yourself in their position.

5. Discover New Trends Around You

Look around yourself and always try to discover new trends. Everywhere around you, there are many trends that can tell you many different things about your customers. One of the possible things that you will learn when you are systematic about the trends around you will be different secret desires of your customers.

Question: What you are using to discover secret customer’s desires?

Posted by Dragan Sutevski

Dragan Sutevski is a founder and CEO of Sutevski Consulting, creating business excellence through innovative thinking. Get more from Dragan on Twitter. Contact Dragan