To convert visitors into leads, you need to give them a reason to stay. One way to keep them coming back for more is by improving your website speed. If you’re like most entrepreneurs, you want your website to load as quickly as possible. After all, who has time to wait around for a page […]
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In the United States, 99.9% of businesses are small businesses (less than 100 employees) and employ 46.4% of US employees as of 2022. Between March 2020 and March 2021, 1 million small businesses opened, and 833,458 closed down. This indicates though there is huge potential for small businesses to grow, there is also a significant
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Using first-party data has become a widespread way to market businesses online. This process uses the collected information of customers or a following on different platforms such as search engines or social media sites. First-party data is information a customer or user provides willingly and isn’t purchased from illegitimate sources. This data includes emails and
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The real question is, can you afford not to brand your startup? Branding isn’t just about logos; it reflects your company’s identity and products, so it needs to be there from Day One. Fortunately, branding doesn’t have to break the bank. You can implement many key measures yourself, like a dedicated email address and a
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Millions of musicians are passionate about music, but not enough are willing to invest the time and energy necessary to get their fans. Whether you’re an independent musician, a producer, or a band, digital promotion should be an important part of your marketing campaign whenever you’re coming up with a new single, music video, local
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Running an online fashion boutique is a great outlet for your creativity and a lucrative source of income. However, it isn’t as easy as you would think. Unlike a traditional brick and mortar store, eCommerce shops are competing with thousands, if not millions of similar stores. Trying to gain the attention of the same customer
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