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You Can't Satisfy Everybody, Focus on Things Where You are the Best

You Can’t Satisfy Everyone. Focus on Things Where You are the Best

As a small business owner, do you try to satisfy everybody or only the niche where you are the best?

I’ve had this question posed to me repeatedly, and I have decided to answer it in my way. In the end, it is not about satisfying everybody. It is about satisfying those people who are willing to pay for your products and services. You must be selective about your offer and focus on delivering value and convenience to your customers.

We all know that when we are being pulled in different directions, we can quickly get frustrated, stressed, or feel like we are spinning our wheels. But it doesn’t have to be this way. We can find a way to take control of our lives and focus on where we can make the most significant impact. Achieving business success requires concentrating your efforts on what you can control and eliminating everything else.

Think about satisfying the niche where you are the best. You are the best in one part of your market but average in another or weak in the rest of the market. If you want to have a successful business, you need to satisfy needs that you know how to satisfy better than everyone else.

As a small business owner, it is important that you are honest with yourself and understand that there will be times when you cannot satisfy all of your customers or clients. Can we really satisfy everybody or please everyone? This is an essential question that all of us need to ask and give the correct answer to.

educate yourself

Educate Yourself About These 3 Things Before You Start the Business

There are many things that you will need to know or do as an entrepreneur. Your current education cannot cover all necessary competencies to enable you successfully to start and run a business. You need to continuously educate yourself.

Probably you have a knowledge related to financing, but do you have legal knowledge or experience? In some cases, you can have legal competence, but you don’t have technical skills to build your product or services, or marketing and sales competencies.

As an entrepreneur, you will have many roles in your small business. But, it doesn’t mean that you will need to give up on your dream to become an entrepreneur and build your own business empire. You will simply need to educate yourself and build your knowledge, skills, and experience, or as a possible option to outsource some of the things that are not important for the company.

Here are some of the most important first things you will need to educate yourself when you start your own business.

Do More Work With Less Efforts and Better Quality

The goal of productivity is to help us succeed in more work done with less possible investment in our efforts, but the quality of work done to be on a much higher level than usual. Doing more work with less effort and better quality needs to be your imperative.

Can we achieve that goal? Yes, we can!

This is something that I think about in the last 10-15 years. I’ve always tried to find ways to do more with a better quality of my job, but with less effort. That looks like a Perpetuum mobile. However, on the other hand, that is also imperative to increase current productivity.

focus on the customers

Small Business Advice: Change Your Focus on the Customers

I know that you are born to compete with something and everything that you see you want to compare with something yours. But, do you focus your attention on the right things in your small business. The most important thing is to change your focus on the customers.

Now, as an entrepreneur your focus is also to compete, trying to kill the competition. Trying to make the better offer, to make more promotions, to give bigger bonuses…

But everything that I mention here you compare with your main competitors, not with customers and their needs. Because of that you need put your primary focus on the customers.

My Best Advice About Organizational Changes

Organizational changes as something continuous and important part of entrepreneurial life was my subject of interest since 2000.

I’ve conducted several pieces of research in companies from different industries that covered more than a hundred managers from all organizational levels. It’s amazing how changes cause uncertainty and fear between them. On the other hand, there is always resistance to change that makes the whole process more difficult to implement. It is not everything as it was planned.

I want to cover several advices about organizational changes: