The world of eCommerce is highly competitive, with new tools popping up all the time to help businesses in the struggle to stay ahead. Whether you’re launching a new eCommerce store or you’re looking for a way to boost sales for an existing enterprise, the right platforms and applications can make all the difference.
Try these tools to take your business to the next level.
JungleScout
JungleScout is a powerful tool that evaluates the Amazon marketplace and lets you know where you might fit in. You can gather data on your competitors’ day-to-day sales, evaluate real-time search volumes, and filter through the product database, gathering essential information on your market. If you’re searching for a new niche to develop products in, JungleScout can even identify areas that have low competition yet are primed for profit.
Once you find a product that’s a good fit for your business, JungleScout makes it easy to turn your idea into a reality. They’ll give you tools to understand the data that JungleScout has extracted from Amazon to help you brand and launch your product. Through both a web app and a Chrome extension, you’ll be able to keep tabs on your competitors so you can effectively market your product as well. JungleScout also helps to hook you up with cost-efficient suppliers and provides helpful launch strategies, including PPC marketing and email automation.
Prisync
If you have specific competitors that you want to keep an eye on, Prisync will help you do it. This tool offers price tracking for companies of all sizes. Evaluating your competitors’ pricing schemes will not only tell you where you need to lower your price to stay competitive, but it will also show you where you can afford to raise your prices for a greater profit margin.
One of the key benefits of using Prisync is dynamic pricing. You can set certain pricing rules to have your prices automatically increased or decreased in response to changes in competitor prices. For example, you may be able to price products 5 percent lower than your cheapest competitor’s price and still maintain at least a 10 percent profit margin.
Rather than spending hours every week manually calculating and changing prices, Prisync takes care of all that work for you. If you want to be notified of certain price changes, this tool can also send emails to keep you in the loop at all times.
Magento eCommerce Platform
Create a seamless shopping experience for your customers with the Magento eCommerce platform powering your business. This cloud-based platform will help you build your virtual store from the ground up. You can handle everything from product listings to inventory management through Magento, building a site that’s primed for simple scalability. Use this as the foundation for your virtual marketplace and you can build a strong business on top.
Magento has some of the most advanced search engine optimization tools on the market. This platform will help you create SEO-friendly URLs that are compatible with the most popular search engines, including Google. In addition, relevant search terms can be auto-generated based on popularity. When it comes to making your website look appealing to search engines, Magento has you covered with excellent automated features for watermarking and resizing images, generating site maps on websites, and creating integrated Google Site Maps.
Magento also has your back when it comes to ordering management, which can be particularly complicated without this intuitive platform. Use it to automatically create invoices, shipping labels, and packaging slips and send out order notifications by email. From the admin panel, you can view, edit, and create orders seamlessly. With Magento, you get a full-service platform with these and other great features.
SmartSupp
SmartSupp is a live chat product that facilitates prompt answers to customers’ questions. The application instantly notifies you of customer questions and even offers a mobile chat feature so you can answer from your smartphone. Compatible with a number of other platforms, including Magento, this feature will add robust functionality to your site, making it easy for you to communicate with your customers.
Related: What is a Chatbox? Methods to Increase Conversion on the Site Using Live Chats
One of the most popular features of SmartSupp is the ability to record visitors’ screens. You can view their mouse movement and clicks to get unique insights into customer behavior. This tool includes easy access to Google Analytics so you can measure the impact it has on your conversion rates. Plus, you can even customize the colors, texts, positions, and pictures of the SmartSupp chat box to ensure that it fits in seamlessly with your existing web design.
It’s six to seven times more expensive to attract a new customer than it is to keep an existing one. When working with an existing customer, 65 percent of companies can upsell or cross-sell successfully. With SmartSupp, your customers will have an easy way to reach you with questions or concerns so you can maintain this essential customer loyalty.
Memberful
If you’re looking for an easy way to offer an exclusive shopping experience to loyal customers, Memberful is the tool for you. Memberful helps you sell special memberships, so customers can subscribe for members-only content. You can manage multiple plans, so your shoppers can choose the membership that best suits their needs. This tool even allows you to offer coupons, free trials, and membership gifting.
Managing members is incredibly intuitive with this tool. Memberful helps you save time by keeping a detailed profile for each of your subscribing customers. See their contact information, payment information, and activity at a glance. Mailing information is easy to export in large batches in order to send out monthly packages, promotional mailings, and more. You can also use the dashboard tools to issue refunds, update credit card details and delegate routine tasks to your team. Memberful is excellent for managing your current subscription model or converting to a subscription-based system.
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With these tools in your pocket, you’ll have the robust functionality that you need to remain competitive, even in a crowded market. Fill your toolbox with the right products and programs and you’ll be prepared to tackle any challenge.
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