While tools like WordPress might have made website development an easy bet, the responsibility of coming up with an actionable design will always be big.
It’s no wonder that companies spend their precious time and money A/B testing web design and layout for making the most out of their marketing campaigns. Simply because a lot rides on the website design.
And one important thing out of that ‘lot’ is SEO, which is why we must talk about it.
So, here in this post, we are talking about 3 website design factors that affect SEO and what every marketer must know about them.
1. Website Design -> Page Speed -> SEO
We all know how website design influences page speed. Heavy elements adding unnecessary weight to a web page. Flash animations making web pages take forever to load. Large videos hindering page loading speeds. We all know much about it, right?
Well, the damage doesn’t end with this though. As website design largely determines page speed, page speed also influences SEO rankings.
One reason behind this is that search engine crawlers find it hard to process websites that take too long to load. This is why they aren’t always indexed properly.
Also, slow-loading websites are despised by most web users. This causes nearly half of them to leave a website that doesn’t load in 2 seconds.
As a result of this, bounce rates increase and search engines like Google, start taking negative notes about that particular website.
For making sure your website is free of this slow loading flaw, you must contact website designers that are totally proficient at what they do.
2. Poor Navigation and Layout Boosts Bounce Rates
Another design factor that affects SEO is the layout.
You would have seen how some websites are too complicated to go through. You may be looking for something and won’t be able to find it at all until you finally give up and leave the site.
So, understand that if you can do this, your users can too. Creating a website with a poor navigation system or a layout will turn your visitors off. Also, this can encourage them to bounce off of your page, which is considered bad for SEO.
Keep this in mind and make sure your website’s design and layout are taken care of by the best SEO professionals.
3. Easy to Read Code Lines – A Flawless SEO Win
As mentioned in the section above, search crawlers access web pages and process information prior to ranking them in the SERPs. This is one reason why how your website’s code lines are written will matter for SEO.
In simpler words, website code that is easy to read and implement has an easy way to rank in the search results. This is why you must try to keep your code lines as simple as they can possibly be.
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Final words
As SEO is one of the most important marketing techniques in 2019, we must take care of as many ranking factors as we can while preparing a website. Keeping the same in mind, here we wrote about 3 website design factors influencing search rankings that every marketer must know about.
Hopefully, this was helpful.
