What is productivity? It is a measure that helps you assess your business’ economic performance and tells you how well you, your team members, or your systems and processes inside your business are doing what must be done. But what about innovation and improvements? There are also productivity indicators that can help you improve your innovation process inside your business.
Innovation and improvements in a business are among the most important focus areas for entrepreneurs and managers who want to stay on top. The question is how to follow what’s happening with innovation and how your current innovation systems help your business be innovative.
There are many productivity metrics or indicators that you can use for this purpose, but here, I would like to mention some of the easiest to follow on one side and important on the other. So, here are my top five productivity indicators related to innovation.
📖 Key takeaways
- You must measure different productivity measures or indicators if you want to increase workflow efficiency and achieve productivity growth in such a way. Measuring and improving productivity is crucial for your business’s success and economic growth.
- By measuring productivity, you can identify important areas for improvement and implement changes that will help ensure overall productivity growth in your company.
- The most important question is how you can measure productivity. To achieve success, use the most common productivity metrics like revenue per employee, employee utilization, task completion rate, cycle time, lead time, etc.
What is Labor Productivity, and How it Impact on Economic Growth
Labor productivity is a key source of economic growth and competitiveness. It measures the output produced per unit of labour input. This can include factors such as time, effort, and workers’ skills.
Higher labor productivity means that your company produces more goods or services with the same amount of labor. This leads to increased efficiency and profitability for the company, contributing to economic growth.
Innovation and Productivity: Why They Go Hand in Hand
Innovation plays a crucial role in driving productivity growth. Companies can improve their production methods and increase their output by implementing new ideas, processes, or technologies.
Additionally, innovation helps create new products or services to meet evolving consumer demands. This increases sales and allows companies to stay competitive in the market.
Measuring Productivity
Why Measure Productivity for Business Success
If you measure productivity, you will know how efficiently production inputs, such as labor and capital, are used in an economy to produce a given output level. Simply, measuring productivity determines how well a company competes in the marketplace.
You can use the results from measuring productivity to identify trends, highlight opportunities for improvements, improve your sales team’s results, use fewer resources for the same job, etc. This is only a small fraction of what you can find and what you can do for the long-term success of your company when you track productivity indicators.
Greater productivity can lead to better profit margins, a higher stock price, and increased shareholder value.
How to Calculate Productivity Rates and Ratios

The calculation for productivity is clear: divide a company’s outputs by the inputs used to produce that output. Simply, productivity rates and ratios are typically calculated by dividing the total output of a company, department, system, process, workplace, etc., by the total input used to produce that output. This can include labor hours, capital investments, and materials costs.
So, productivity rates are usually calculated by dividing inputs by outputs. One of the most used inputs is labor hours, while output can be measured in units produced or sales quantity.
For example, if your company produces 1000 units of a product using 500 labor hours and $10,000 in materials costs, your productivity rate would be two units per labor hour (1000/500) and $20 per unit ($10,000/500 = $20 per unit).
When you have this information, you can then compare it to industry standards or previous performance to determine if the company is operating efficiently or needs to improve productivity. Your job will be to determine how much you produce per labor hour through improvements in your operations and especially production processes.
Key Performance Indicators of Productivity
Now, let’s look at some key performance indicators that are the most used key indicators of productivity or productivity metrics you can use to track productivity inside your business:
1. Revenue per Employee (RPE)
Revenue per employee is one of the most important productivity metrics for measuring labor productivity.
You can calculate revenue per employee as a ratio by dividing total revenue by the number of employees. For example, if you have generated $20,000 in January, and your company employs 100 employees, the revenue per employee will be $20,000/100, or $200 per employee.
Let’s say you find a way to increase this to $250 per employee, so you will generate $25,000, and if you don’t increase your costs, it will mean higher profitability for your company.

So, a high RPE ratio indicates higher productivity and profitability for your business.
2. Employee Utilization
Employee utilization is also one of the most used productivity metrics for employee productivity that measures the amount of time each employee spends working on productive tasks. This can include billable hours for service-based businesses or completed projects for manufacturing companies.
To calculate employee utilization, divide the total number of billable hours or for completed projects by the total number of available working hours. For example, if an employee works 40 hours a week and completes 30 billable hours in that time period, their utilization rate would be 30/40, or 75%.

This metric is important because it helps you understand how effectively your employees are using their time and if there are any potential areas for change. You can also use this information to determine if you have enough staff to handle your workload or if you need to hire additional employees.
As you can see, this productivity indicator helps you identify improvement opportunities that will maximize employee utilization time and improve your productivity.
3. The Average Number of Tasks Performed by Employees
The meaning of this productivity indicator is clear from his name. You can calculate this productivity indicator by dividing all tasks for a specific period (day, week, month, or year) by the number of employees in your company. With this indicator, you can easily measure your company’s overall productivity based on the employees. It helps you determine if your employees are handling a sufficient amount of tasks and if there is room for improvement.

Because this indicator is influenced by the competence of your staff members and, in some cases, by the current compensation system installed in your company, you can easily make changes in order to improve this indicator.
4. Task Completion Rate
The task completion rate measures the percentage or number of tasks that are completed within a given time period. This useful metric is important because it shows how efficiently your team is completing their assigned tasks and meeting deadlines.
To calculate this rate, divide the number of completed tasks by the total number of assigned tasks for a specific time period (given period). For example, if your asign to your employees 50 tasks and they completed 45 of them within the given time frame, then your task completion rate would be 45/50 or 90%.

A high task completion rate will measure employee productivity, or how efficiently and productively your employees complete their tasks. On the other hand, a low completion rate may indicate that there are obstacles or inefficiencies in your workflow processes that you must find and solve to improve your productivity.
5. Cycle Time
Another one of the most important productivity metrics is cycle time that will tell you how much is the total amount of time it takes for a task to be completed, from start to finish. This includes all the steps involved in completing the task, such as planning, execution, and review. Cycle time is an important metric because it can help you find all possible bottlenecks, wastes, or delays inside your processes, such as the production process, marketing process, sales process, etc.
To calculate cycle time, you need to select a specific task and measure the time it takes to complete it. For example, if a marketing campaign takes five days to plan, execute, and review, then the cycle time for that specific task would be five days.

Cycle time tracks productivity of your employees for specific tasks and it will help you identify if your team may need more resources or training in order to complete tasks on time or quickier.
6. Lead Time
Lead time, on the other hand, measures the total time it takes from receiving an order to delivering the received order. So, this productivity indicator will tell you how much time is spent through your entire process, including any waiting time, work-in-progress time, order processing time, and delivery time to deliver your products and services after the customer places the order.
The lead time, in most cases, is measured through time units (hours, days, weeks, etc.), and you can calculate it as a difference between delivery time and order receiving time. Remember that on this time will impact different factors, such as supplies delivery time, production time, customer delivery time, etc.
So, if your lead time is higher, you must calculate the lead time for each other contributing factor to the total lead time. In such a way, you can find what impacts the most. Suppose there is a long wait time between tasks or steps due to low production capacity. In that case, it may indicate you need to implement process improvements, bring technology innovations, or allocate more resources to speed up production or other elements that contribute to the total lead time.
7. Time to Market
The speed of new product introduction, or “time to market” as a productivity indicator, can be calculated as the difference between the date of new product introduction on the market and the date of the new product development initiation.
This productivity indicator’s main goal is to increase your company’s effectiveness at converting ideas into final products.
This indicator is important because it measures the time it will take to introduce the new product on the market or the effectiveness of your new product development system. To improve this indicator, you can continuously educate your staff members in charge of new product development, create better systems, improve suggestion systems, and so on.

8. New Products Introduced in a Specific Time
The number of new products introduced at a specific time is a productivity indicator that measures your innovation capabilities. You can calculate this indicator as the number of new products introduced on the market at a specific time.
This productivity indicator’s main goal is to create a sense of urgency for more innovative activities at your company. Conversely, it will tell you how your company is positioned regarding innovation.
You can easily check and compare this indicator with the income, sales growth, or profitability results.
9. Number of Improvements Made in a Specific Time
As you already know, you must implement many improvements in your current products, services, processes, or business models. This productivity indicator will tell you how your company responds to the need for improvements. It will measure the number of improvement projects implemented in a specific time.
The main goal of this indicator is to measure your company’s focus on improvements. A higher number of these productivity indicators will mean a higher focus on improvements.
10. Average Innovation/Improvements Ideas Initiated by Your Staff Members
The meaning of this productivity indicator is clear from his name. You can calculate this indicator by dividing all innovation or improvement ideas for a specific time (day, week, month, or year) by the number of employees in your company. With this indicator, you can easily measure the ideas that your staff members generate in your company.
You can use these productivity indicators to follow, measure, and decide your innovation strategy.
How to Achieve Productivity Growth
So, as you can see, the logic of selecting, measuring, and following productivity indicators is to measure different company performance areas.
But, measuring only because of measuring will not help you achieve productivity growth. You must also analyze your data, find why you have such results and plan and implement changes that will help you increase your productivity. Improving customer satisfaction should be a key goal for productivity measurement, as it directly impacts business objectives.
For example, if your revenue per employee is lower than you expect, you need to implement some changes that will help you achieve higher sales growth or simply reduce your workforce.
So, implementing changes to increase productivity and efficiency can lead to economic growth and competitiveness.






