Business goals are something that must be achieved. They are not a subject that can be set and forget. But, how you can increase efficiency in achieving your personal and business goals as an entrepreneur?
The answer is a commitment to achieve those goals.
What Are Business Goals?
The goals are simply something that should be achieved within a certain time in the future. They are composed from:
- Something that should be achieved. For example, the goal is increasing sales.
- Period of time in which it must be achieved. For example, the goal is increasing sales in the next year.
- Measurable indicator that can tell you whether it is achieved. For example, the goal is 20% increasing in sales in the next year.
I write a post about How You Can Achieve the Personal and Business Goals in 2010 where you can find the process of goals achievement.
Entrepreneurial Commitment for Business Goals Achievement
The most important thing about achievement is an entrepreneurial commitment. Imagine a goal of an entrepreneur where he/she is not obligated to achieve. Does this have a logic?
If an entrepreneur is not obligated to achieve the goals, then do you think that your employees will be obligated to achieve it? I don’t believe that employees will commit themselves to achievement in such a situation.
Therefore, here I want to present the five steps that you as an entrepreneur will need to do if you want to commit towards achievement:
1. Make sure that your business goals are achievable.
The biggest enemy of achieving business goals is setting up unrealistic goals. For example, if you set the goal to increase sales by 500%, although growth of the industry is lower than 10% it is sure that 500% would be unrealistic.
If you notice that some goal cannot be achieved, simply adjust it in the line with the reality. For example, use 15% increasing in sales instead of 500%. The goal with 15% would be much more realistic, and certainly it will be as an imperative for you and your business to achieve it because it is above-average in the industry.
2. Use specific sentences in your business goals.
Imagine the goal from our example above: increasing sales in the future. For how much we will need to increase the sales? In which time we will need to increase the sales? This is a really confusing and undetermined goal. If you don’t know what to achieve and when to achieve, you will probably not even try to achieve it.
3. Write your business goals on the paper.
There are different scientific researches that prove that if you put something on a paper, your commitment to that something is will be higher. In his book Influence – The Psychology of Persuasion, Dr. Robert Cialdini gives an example from Korean war in which the Chinese soldiers in the camps where he held prisoners (soldiers) were looking for written statements that communism is better than the US system to write on the paper. Thus a long time they were committed to his own statement in which basically they did not believe it.
If your business goals are written on paper they will be in a group with a higher commitment than the goals that remain only in our head.
4. Determine the activities that must be accomplished.
Knowing the activities that must be implemented to achieve your business goals in advance will increase the level of commitment to the goal. Therefore, once you have the goal on paper, list the activities.
5. Assign responsible for each activity.
At the end of each activity assign responsibility for implementations. In such a way, the commitment will be transferred on the employees or your team members, and in the same time will assure achievement.
If you follow these steps in setting and achieving your business goals, the likelihood of achieving the goal will be much higher. I wish you a good luck!