SWOT Analysis Template

by Dragan

As entrepreneurs we always need some type of tools to perform different analysis. One of the most important analyses for businesses is SWOT analysis. Because of that in this post, I would like to share such a tool in the form of SWOT analysis template.

SWOT analysis as a strategic planning tool was described in four easy steps in the previous post SWOT Analysis in 4 Steps. The steps described in that post are:

Step 1: Scanning External and Internal Environment
Step 2: Internal and External Analysis
Step 3: Constructing SWOT Matrix
Step 4: Defining Strategies.

Every business is different and because of that there are different needs in implementation of every type of analysis. This template for SWOT analysis is two sheet template.

On the first sheet as on photos below are first three steps: scanning environment, classifying the external and internal factors into strengths, weakness, opportunities and threats and constructing the SWOT matrix. Internal factors go to strengths and weakness whilst external factors go to opportunities and threats. In the SWOT Analysis – 4 Steps I have noted the basic questions that will guide you through this process of first two steps in the SWOT Analysis process.

SWOT Analysis Template - The Matrix

On the second sheet, we make the last step of this process to define the strategies. As we noted in the previous post, there will be four different strategies:

S-O Strategies (Strength-Opportunities Strategies). These strategies should take advantage of opportunities that fit the strengths of the business.
W-O Strategies (Weaknesses-Opportunities strategies). These strategies should enable it to overcome the weaknesses of the business while we utilize the opportunities.
S-T Strategies (Strength-Threat Strategies). These strategies should allow the use of strength sides, while eliminate or reduce the threats from the environment.
W-T Strategies (Weaknesses-Threats Strategies). These strategies should allow the elimination of weaknesses and preventing external threats to reach exact those weaknesses of the business.